About Us


Profit Accounting was founded as a result of my passion for small businesses, and the need for a different type of relationship between business owners and their accountant. Business has drastically changed over the past couple of years, and I’ve found that your traditional accounting firms are not offering the services and support needed by the businesses out there. That’s why I do things a bit different…

Our Story

Hi, my name is Johnny. I’m a fully qualified accountant with 20 years of accounting experience, both in public practice and the commercial environments.

I’ve been employed as an accountant, a management accountant, analyst and financial controller to various companies around the Hawkes Bay area, so I have the insight as to what businesses need and how they operate. I’ve also had 13 years worth of public practice experience, so I know what accounting practices do, that’s why I do things a bit different.

I hold three Accounting Degrees, including a Masters Degree in Forensic Accounting, and I’m a member of the Accountants & Tax Agents Institute of New Zealand (ATAINZ), ensuring my knowledge and skills remain up to date and relevant with continuous industry training.


Philosophy & Mission

Profit Accounting aims to offer clients a personalized accounting experience, offering business owners tailormade support to help their businesses grow and prosper. You’ll have personal contact with me, the owner, not with admin or junior staff to whom you are just a number or KPI. I care about my clients, because your success is my success.