Profit Accounting
The support you need to build the business you want.
You will always have direct contact with me, no junior staff, no offshore bookkeepers, just expert service.
Frequently Asked Questions
What makes 'Profit Accounting' different from a traditional accountant?
A traditional accountant is often like a historian, they look at your past performance and tell you what happened, primarily to ensure you meet your tax obligations. It’s a necessary, but reactive, service.
At Profit Accounting, I am your forward-looking financial partner. While I ensure your compliance is flawless, my main focus is on your future. I actively help you implement a system to manage your cash flow and engineer permanent profitability. I’m less about the rearview mirror and more about providing the GPS for the road ahead.
I can offer the basic compliance services if that is what you prefer, but my passion lies in helping businesses thrive. If you’re ready to move past just surviving and start thriving, let’s talk about how we can help you build a more profitable future.
Do you outsource work offshore like other accountants?
No, I personally do all my client work in order to stay up to date about what’s happening in my clients businesses and to ensure accuracy and correctness of my work. Many accountants outsource their work offshore to improve profit margins by taking advantage of the lower labour cost in countries such as India & Malaysia.
Do you have receptionists and junior staff I'll be passed to?
No, you’ll always work directly with me, a fully qualified accountant, and have my personal email address and mobile number should you have any questions. You won’t be passed around between junior staff members or admin staff every time you call or email.
Your services sound valuable, but I'm worried about the cost. What are your fees?
I understand that cost is a major consideration. That’s why I don’t use the traditional hourly billing model, which can lead to surprise invoices. All my services are provided on a fixed-price monthly subscription, so you have complete certainty over your investment. I don’t charge for every email and phone call like other accountants, so you’ll never have to worry about asking a quick question.
I see myself as an investment in your profitability, not an expense. Because my packages are tailored to each client’s specific needs, the first step is a complimentary discovery call where I can provide a detailed, no-obligation proposal for you.
I already have an accountant. How does the switching process work?
It’s far easier and smoother than you might think. The process is professional, respectful, and I handle 100% of it for you. Once you decide to move forward, I simply send a standard clearance letter to your previous accountant to get your historical files. You don’t need to have any awkward conversations, I take care of the entire handover.
Hi, I'm Johnny
I have 25+ years experience in tax strategy and business advisory. I have a Masters Degree in Accounting and I have 15+ years experience running my own practice helping small business owners. I’ve specialised in the forensic field, as well as working as a management accountant, analyst, and financial controller to various large commercial companies in Hawkes Bay before reopening my own accounting practice focused on small business.
Schedule A FREE Consultation
Use the calender to book a FREE consultation & get a quote for my services. There’s no obligation and no strings attached. The purpose would be to gather information on your specific needs and to determine which services would be best suited to your specific business.
My fees are very affordable, and you get expert accounting knowledge and support behind your business. I quote each business only for what they need, so you don’t pay for unnecessary services.
I will quote a fixed fee for the year based on your specific needs, which I will then spread over a 12 month period, so you’ll know exactly how much, and what you are paying for every month.
If you’re in the Hastings/Napier area, feel free to specify a coffee shop and we can meet over a coffee.
Services
Every business is different, and so are its accounting needs. That’s why I offer tailored services designed to save you time, keep you compliant, and help your business grow. Whether you need help with tax returns, bookkeeping, payroll, or strategic advice, I’m here to make the numbers work for you, not against you. Take a look at how I can support you at every stage of your business journey.
Bookkeeping
Business Valuations
Accounting
Cash Flow Management
Tax
Management Reporting
Payroll
Outsourced CFO Advisory
How Do I Know If I Need an Accountant?
Running a business means juggling a hundred moving parts, finances, tax, compliance, cash flow, and growth. If you’ve ever felt overwhelmed trying to manage it all yourself or unsure if you’re doing things “by the book,” that’s a big sign you could benefit from having an accountant. A good accountant doesn’t just do the books, they help you make smarter financial decisions, reduce stress, and ultimately grow your profit. Whether you’re a tradie, freelancer, landlord, or small business owner, having expert advice on your side means fewer mistakes and more money in your pocket.
What is an Accountant?
An accountant is a financial professional who helps individuals and businesses manage money, stay compliant with tax laws, and make informed decisions. They handle things like bookkeeping, tax returns, business advice, and financial reporting.
When Should I Hire An Accountant?
If you’re starting a business, growing fast, unsure about tax, or want to free up your time, now is the right time. Don’t wait until you’re stressed or facing an IRD issue, getting the right help early can save you thousands down the track.
Can't I Just Use Accounting Software?
Accounting software is a tool, but like any tool, it’s only as good as the person using it. An accountant knows how to interpret the numbers, give strategic advice, and make sure you’re not missing out on deductions or risking penalties. We know the reporting framework, accounting rules and tax laws that apply to every business structure.
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